Groupon Case

1. How has Groupon effectively used personal selling, advertisements, and public relations to market its products?

When Groupon first started promoting deals they did so through social media such as Twitter and Facebook. This can be effective way of promoting because the post could potentially go viral. Companies note this as the most effective way to market because people share the post with many others of their friends and word travels fast. Personal selling is also very important to Groupon’s promotion mix. Groupon’s sales force uses phone calls and e-mails to contact businesses in the major cities in which it does business. Because it wants to offer the best deals, Groupon will generate leads by looking at review websites such as Yelp and Citysearch. By looking at how consumers rate certain businesses, Groupon can get a better idea of which businesses to target.

The benefit for businesses is the possibility of attracting re- peat customers. By offering deals through the Groupon site, businesses are able to get consumers into the store. If consumers have a good experience, then they might return or tell their friends about the business.

Groupon engages heavily in public relations to make its name known among companies.

2. Is there a

Groupon also guarantees that it will bring attention to the businesses pairing with Groupon. As for the consumers, Groupon is helping the consumer save money. When they see all the savings they can save on Groupon the often go back to the website wanting to try something new, and they feel they are able to because of the affordable prices. Groupon depends on businesses as much as their consumers. Offering deals through the Groupon site, businesses are able to get consumers into the store. If consumers have a good experience, then they might return or tell their friends about the