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Imagery In Thoman's Essay Rise Of The Image Culture

739 Words3 Pages

How can a simple flag evoke so much patriotism and pride even after this many years? Veterans may say the flag represents our freedoms- freedom of speech, freedom of the press, freedom of religion. In 1986, President Reagan proclaimed the year to be the Year of the Flag. President Reagan stated: “The colors of the flag signify the qualities of human spirit we Americans cherish.” Reagan said. “Red for courage and readiness to sacrifice; white for pure intentions and high ideals; blue for vigilance and justice.” Charles Thomson, Secretary of the continental congress in 1776 was part of the drawing up the Great seal which was officially adopted in 1782. Thomson explained the significance to congress when he presented the seal. Thomson said at …show more content…

In Thoman’s essay” Rise of the Image Culture: Re-Imagining the American dream.”, she stated “Most single commercials do not have such a direct impact. What happens instead is a cumulative effect.” According to Merriam-Webster dictionary, the Cumulative effect is; an effect produced after something occurring over a long period of time. Commercials expresses this effect repeatedly by displaying daily throughout many sources. Television, billboards, ads, social media sites are all sources that companies can use to have their companies get brand recognition. Using brand recognition causes a memory in our brain to remember the logo to the …show more content…

With using constant commercials to drill the brand into the viewers causing the brain to recognize their logos and go to them. Companies are greedy as well through market share of the commercials. Example of one scenarios is the super bowl commercials. They run for 5-minute commercial sometimes less and reach billions of viewers during that time. The costs of these slot are so high the smaller companies cannot compete with theses corporate companies and the cumulative effect takes place. The commercial is played repeatedly through social media, spoken about and played again on tv, as well as talk about through newspaper ads and radio that the commercials brand. This process allows the corporate companies to acquired market

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