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Social Tableau Advertising Paper

1222 Words5 Pages

Social Tableau Advertisement and Profit-Maximizing Media Mass media nowadays shifted its focus from distributing valuable information to earning large profits (Croteau & Hoynes, 2014). In this profit orientation, the advertisement is the main source of profits for media companies, and the popularity of media products decides the attractiveness for advertisements. This orientation, in fact, proliferates a certain type of advertisement—social tableau advertisement. Social tableau advertisements are the “reflections of society”. They depict a slice of contemporary life that is stereotypical enough to bring audiences’ recognition (Marchand, 2000). As the media industry continues to grow, audiences start to have the choice to turn away from those media products that have obvious and excessive ads. This phenomenon creates a problem for profit-orientated media companies as they want to enlarge their profits by inserting more ads and meanwhile attracting more …show more content…

Advertisements are the investors who pay for the cost of media productions and create revenues for media companies (Croteau & Hoynes, 2014). Advertisements usually target a specific media product whose audiences are the same group of people as their potential consumers. But more importantly, a media product with a large and constant audience group is what the advertisement is looking for and is what the media industry is working on. For example, in the television industry, audience ratings is an important factor for both media companies and advertisements, as it evaluates the proportion of audiences that a media product attracts at a certain time. With a larger group of audiences, the advertisement would be able to deliver their products to a greater number of potential consumers. The influence and popularity of a media product are what advertisements are taking advantage of. However, advertisements decrease the number of

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