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Hi Meals Marketing Campaign

1252 Words6 Pages

ACTIVITY 2
The rationale for the Hi Meals marketing campaign for HiBake is to increase brand awareness and sales of HiBake's healthy, convenient meal solutions. The campaign aims to target busy, health-conscious individuals who are looking for quick and easy meal options that are also nutritious.
The campaign will use a multi-channel approach, including social media, email marketing, and in-store promotions. Social media will be used to reach a wide audience and showcase HiBake's meal options through eye-catching visuals and user-generated content. Email marketing will be used to provide targeted offers and discounts to potential and existing customers. In-store promotions will be used to drive sales and increase brand awareness among shoppers. …show more content…

Driving sales: The main objective of HiBake's marketing efforts is to increase sales of their meal solutions. This could be achieved through various tactics such as discounts, promotions, and targeted marketing campaigns.
Positioning HiBake as a leader in healthy and convenient meal solutions: This could involve highlighting the nutritional value, convenience and taste of HiBake's products through various marketing efforts such as social media posts, email marketing, and in-store promotions.
Building customer loyalty: Another aim for HiBake could be to increase repeat business by building strong relationships with existing customers through loyalty programs and personalized marketing efforts. creating a strong online presence: HiBake could aim to establish a strong online presence by building an engaging website and active social media accounts, which can help reach a wider audience and increase brand …show more content…

It can also help Hi Meals to identify gaps in the market and capitalize on them to gain market share.Market share In the context of Hi Meals, market share would refer to the percentage of the meal delivery market that the company controls. It will also help Hi Bake to identify areas where they can improve their performance, such as increasing their customer base or increasing the average order value. Additionally, it will help Hi Meals to set realistic and specific goals for growth, such as increasing market share by a certain percentage within a certain

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