According to study by Stanford University, one-third of all U.S. consumers believe global warming is the most serious ecological issue facing the world today. More than half the respondents view this issue as extremely or very important, almost double the number just a decade ago.
The Home Depot responded to consumers' demands for more green products. On Earth Day 2007, it launched a new product label called Eco Options, using strict criteria to designate products as ecologically friendly in five ways: Sustainable Forestry, Clean Air, Water Conservation, Energy Efficient, and Healthy Home[1].
Discussion Questions
1. Apply a PESTEL analysis to The Home Depot and Ford Motor Company. Which are the most important external forces impinging upon the
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Are the forces the same or are they different? Why?
The Home Depot's most critical outer powers would likely be biological, sociocultural, and financial. The most critical powers for Ford Motor Company would likely be the legitimate, biological, and financial powers. The powers that are the same for the two organizations are financial and natural. The economy influences the two organizations on the grounds that if the economy is in a subsidence and buyers are not acquiring the same number of items, neither one of the companies would have the capacity to offer their items. For The Home Depot, some DIY activities may increment in a down economy[2]. Nonetheless, this is probably going to be more than counterbalance by the decrease in offers of strong products, (for example, dishwashers) amid a retreat. Since Ford Motor Company spends significant time in the creation of engine vehicles, their item offering is constrained to cars. Solid natural powers may conceivably hurt the organization since it might require a great deal of