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SWOT Analysis: Politically, Raleigh

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A PESTEL analysis is a strategic tool that marketers utilize in order to analyze and oversee macro-environmental features which could possibly influence an organization. “The result of which is used to identify threats and weaknesses which is used in a SWOT analysis (Professional Academy, 2017). PESTEL: 1. P: Politically, Raleigh, North Carolina is Democratic (Andrew, 2014). 2. E: Economically, according to Forbes Lists (2017), Raleigh is ranked at the 3rd best place for a business startup. The city is home to a population of 438,000 people. Raleigh’s Gross Metro Product: 68.5 B., Median Household Income: $64,214, and Unemployment Rate: 4.2%. These numbers further prove that Raleigh’s economic situation is a favorable location for establishing …show more content…

S: Socially, Raleigh is a diverse city with a broad range of ethnic and racial groups, which have doubles due to the increase in migration and the low birth-rates of Americans. Also, with the city located in the heart of North Carolina, it is expected to nearly double in population and size by the year 2035. Also, fifty-six percent of the land’s usage is dedicated to low/medium density residential areas. Finally, unemployment and poverty rates have decreased by four and two percent, respectively, from 2010 to 2015 (Raleigh Demographics, 2017). 4. T: Technologically, Raleigh has been very successful. Forty-eight percent of the city’s residents have obtained at least a bachelor’s degree and have then entered employment in technological fields (Raleigh Demographics, 2017). 5. E: Environmentally, Raleigh has been certified as a 4-STAR community, meaning it has been labeled as an excellent and sustainable city. This rating system evaluated Raleigh’s “built environment; climate and energy; economy and jobs; education, arts and community; equity and empowerment; health and safety; and natural system” (Office of Sustainability, 2016). Moreover, this city and all of its political leaders in government, have made the environment and its safety a priority. A heavy recycling system is emphasized as well, throughout neighborhoods and communities. Lastly, the city encourages that inhabitants to take good care of the environment by giving Environmental Awards at the city’s annual environment

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Above shows the SWOT analysis for Gator Town. A SWOT analysis is important because it shows the internal strengths, weaknesses, external opportunities, and threats that may affect the business 's future performance. For Gator Town, there are many internal strengths. To start off, the employees who are also students working at Gator Town are very welcoming and polite. Each employee greets the customer when they enter the store.

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The city of Newark is an area of high achievements ,enormous growth and the cornerstone to one of the nation’s most important east coast cities. Despite its economic importance, the city of Newark carries a negative perception which overlooks its long history of struggle and hardship. Throughout the 20th century, a negative attitudes developed in and outside of Newark for its substandard working conditions. With the quality of these conditions so low, outsiders usually tend to formulate a negative perspective towards the city without considering the huge the city’s struggles with racism, discrimination, immigration and poverty. Poor labor conditions delayed the transformation of this city; people in Newark were not given the proper care to

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We will now be doing a more detailed analysis on these six PESTEL factors. PESTEL refers to the Political, Economic, Social, Technological, Environmental and Legal forces,

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Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),

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2.0 PESTEL ANALYSIS
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PESTLE analysis is include of political, economic, social, technological, legal and environmental factors. PESTLE is a business tool that used by companies to track and analyse the macro environment in which the company operate. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The first factor is political factor which include such as law of land, taxation policies, rules and regulation, trade restriction and so on.

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