Ppq Marketing Strategy

As we prepare a strategic marketing plan for PPQ parts, we must consider some of its stated goals. If we look closely at these goals, we may determine the steps the company will need to take to reach these ambitious plans. The first goal as identified by PPQ includes the expansion of its sales force and employees by 100% over four years. This doubling in the amount of staff will have a significant impact on the way PPQ chooses to do business in the years ahead. For instance, PPQ needs to pursue aggressive identification of bright potential employees to increase its workforce. To ensure that these individuals choose PPQ as a place to work for and continue to work for, PPQ will need to beef up its current benefits and employee compensation

This can be quite tricky if undertaken haphazardly. The important points to consider include the fact that PPQ will need to choose carefully when it decides to move in to foreign countries. For example, PPQ Parts is looking to make the great leap in to the global market by relocating some of its production plants to Germany and Japan. While both of these countries may have some economic woes, PPQ is committed to the environment and people in both areas as we move parts of our business there. We look to partner with the government regulators of both nations in preparing an equitable solution for both the citizens there and our shareholders back at home. We have developed business plans that will hopefully allow us to leave each of these countries better for having us land on their

There is low risk of any military aggression predicted in these areas. The pricing regulations do not apply to PPQ, so it looks positive for them financially for the future. The taxes, wages, and labor laws in these countries are generally moderate, and there are few trade regulations to restrict PPQ from exporting its parts throughout the world. Fortunately, the social attitudes towards US products are positive across the globe, and this will undoubtedly assist PPQ in creating positive feedback in other countries. Most importantly, as PPQ is using the latest technological developments, consumers throughout the market will buy its products. In any event, the main threat that PPQ may need to deal with is competition from foreign parts dealers that have very low costs and can deliver SUV parts in bulk. Such sellers may be preferred by some carmakers. Further, if the economy weakens further, it can be a threat to PPQ. PPQ should plan for these threats with careful