ipl-logo

Petsmart's Strategic Plan

885 Words4 Pages

The resources incorporated into a new strategic plan can be used to determine, vision, mission, goals, values, timelines, objectives, and roles and responsibilities ("Strategic Basics," n.d.). The strategic plan is meant to help PetSmart stay focused, and to ensure that the management team is working toward the same goals. Of course, PetSmart will need to assess and adjust direction as it moves forward, because of the changing environment. For example, a football team does not run the same play over and over and expect to win the game. The coach has to assess and adjust the direction of the players, because the game (environment) is changing. Another example is e-commerce. Fifteen years ago, shopping online basically did not exist. The environment …show more content…

Careful consideration was put into developing PetSmart’s new strategic plan. Now, implementing the new strategic plan should be handled with as much consideration as the development. The success of a new strategic plan takes time, skill, and patience. The primary purpose of this new strategic plan is business growth. When launching a new product one of the key elements is marketing. The same element applies when launching PetSmart’s new strategic plan to the entire company. A well-developed strategy plan can fail if not launched appropriately, so communication and implementation important (Gluck, …show more content…

The message is to replicate the message already delivered by Michael J. Massey, President and Chief Executive Officer (CEO) of PetSmart. The purpose is to communicate and recommunicate the plan, making the employees aware that the changes are happening. Repetition is always good, and planning smaller group sessions will create a more intimate setting for employees to feel more engaged in the organization. These lunch and learn will also allow the opportunity for employee’s to ask any new question they may have formulated from the time the new strategic plan was first delivered. The purpose of the lunch and learns is repeat the new strategic plan over and over, so it becomes part the culture of PetSmart. Eventually, the reputation of the message will nudge the employees towards the changes as necessary (Patrick, n.d.). The final step is ensuring that an element of the strategic plan is being incorporated in any inner department meetings within the organization so the same message is being communicated in all meetings. The focus is to keep the PetSmart strategic plan in the forefront of all the

Show More
Related

Petsmart Vs Indian Business

993 Words | 4 Pages

The company is mostly runned by vets and their team. Petsmart specialises in many area like selling of fish and tanks, reptiles and different products for various animals which are usually outsourced or produced by another company. Petsmart has helped stray pets find homes with families. Rather than selling dogs, cats, rabbits, and other larger animals in the store they usually give them for adoption through local adoption groups.

Read More

Swot Analysis Of Trader Joe's

1012 Words | 5 Pages

TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.

Read More

Petsmart Argumentative Essay

385 Words | 2 Pages

Between the years 2012 and 2022 PetSmart plans to open 50 new stores each year (David & David, 2015, pg. 60). In my opinion, the four major threats facing PetSmart are competitors, communities, other online retailers and the economy. PetSmart’s major competitor is Petco. Petco has over 1,000 stores and offers similar services

Read More

Business Level 3 Unit 1 P1

515 Words | 3 Pages

Planning a head A business plan that worked for you 10 years ago might not be effective today. The market conditions keep changing after some time, so you need to set aside some time to come back to review and update your business plan. As your business expands, your strategy has to change to fulfil the new conditions in the market. For instance, your goal might change from winning new customers to building a sustainable and profitable relationship which will maximize on the growth with the existing shoppers.

Read More

Target's Corporate Fact Sheet

560 Words | 3 Pages

Since the company was founded as a corner store, the company’s business plan has always emphasized on expect more, pay less brand promise that sets it apart from its chief rival, Walmart. Although, Walmart is known for its low prices and offers a large selection to its customers; it’s customer service is often found to be nonexistent. This

Read More

Informative Essay On Petsmart

1110 Words | 5 Pages

Did you know that the average cost to surgically remove an intestinal blockage from a pet is $3000? Or that dogs prefer toys that look like prey? Throughout my life, I have visited many different pet companies. Sometimes they impress me and make me want to come back (Hello, Petsmart!), and other times they disappoint me with their service. Hello.

Read More

Marketing Strategy: Trader Joe's Business Strategy

1120 Words | 5 Pages

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

Read More

The Strategic Change Cycle

1852 Words | 8 Pages

Recognizing an organization’s mission and values in the strategic planning process is always the first step. To a few organizations, this step would include revisiting and occasionally reworking the mission and values if necessary. To some organizations, it would be the first time they are sitting their mission and values. “Mission statements define the nature, purpose, and role of organizations; focus resources; and guide planning” (Keeling 213). They represent the route wherein the organization is proceeding.

Read More

Ritz Carlton Business Analysis

840 Words | 4 Pages

Obtain internal and external stakeholders’ commitment to the strategy and its implications Stakeholders are people who are invested in a company (time, money, employees). Internal stakeholders are directly connected to the company, like employees, owners and investors (Boundless, 2015). Employees: who have to be totally implicate in the company’s strategy, in the Ritz-Carlton this employee’s commitment start before to be selected for a job, the managers are looking for individuals with customer service talent and not skills. Since they are in contact with the guests, they are the image of the company, it highlight the importance of hiring a good team which will be in accordance with the company’s standards. Their goals are to make the budget objectives and to keep their post.

Read More

Situation Analysis Of Walmart

1009 Words | 5 Pages

I. Introduction Walmart Stores, Inc. - the American corporation which was established in 1962, is well-know for the globe’s largest multinational retailer (Walmart 2016). Walmart owns a chain of grocery stores, discount department stores and hypermarkets with about 11,500 retail stores over 28 countries. In 1998, Walmart entered Germany with the acquisition of Wertkauf and Interspar chain (Louisa 2006). Despite having the strongest economy in Europe and the third largest retail market in the world, Germany was not an ideal place for Walmart to achieve its ambition (Knorr and Andt 2003). After nearly a decade struggling to grow, Walmart decided to pull out of German market in 2006 with the loss of one billion dollars (Mark 2006).

Read More

Pet Food Marketing Plan

2648 Words | 11 Pages

Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)

Read More

Marks And Spencer Competitive Analysis

1614 Words | 7 Pages

Similarly, it is also essential to assess the feasibility of the constructed business strategy to determine whether it can be implemented to new product concept development successfully or not. It depicts that for Marks and Spencer the proposed business strategies in reference to new product development must be scaled. This process is started while idea generation and financial planning as well as continue to the process of implementation. Here there are number of aspects that are necessary to take in consideration such as company should make sure can the developed business strategy be funded, organisation have the capability to meet the required level of performance in terms of products quality, store services and other. At the same time, it is also essential for Marks and Spencer to determine the marketing and management capabilities needed to maintain the achieved market and competitive position.

Read More

Pdca Plan-Do-Check Act Case Study

526 Words | 3 Pages

Implementation The plan for implementation is to continue with communicating the message of PetSmart new Strategic plan with a lot of communication and quality time. The strategic plan has been communicated by Michael J. Massey, President and Chief Executive Officer (CEO) of PetSmart, at the companywide meeting, as well as lunch and learns with senior

Read More

Strategic Plan Of Pepsi

4003 Words | 17 Pages

Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market. We will go through and try to understand the separate areas within the company that collectively work together towards creating a successful company.

Read More

Essay On Importance Of Operation Management

1486 Words | 6 Pages

It is the planning before the action. In includes many activities like making decisions, making strategy for organization etc. At this time strategic planning is an important part of strategic management. Strategy describes how the goal achieves by using the available resources or what kind of resources they need to achieve the goals. This strategy is used when the organization wants to set the goals and wants to make the planning to achieve these goals by available resources.

Read More

More about Petsmart's Strategic Plan

Related Topics

Open Document