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Panera Bread Industry Analysis

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Mexican and Bakerey-Café are the two largest segments in the fast casual industry, making it no surprise why Chipotle and Panera Bread are the top leaders. Mexican segment is notably larger than the other segments. After Mexican, comes Bakery-Café then Sandwich segment falls just short. After Sandwich segment comes Hamburger, Chicken, Pizza, Asian/Noodle and Salad being the smallest segment in the category. The top five chains in the fast-casual industry are Panera Bread, Chipotle, Panda Express, Zaxby’s and Five Guys. After getting to know each restaurant as an individual I can see why each one is in the top five and what they bring to the industry. Let’s start with Panera Bread, they offer a lot to the fast-casual industry. Not only do they offer lunch and dinner but they offer breakfast and a lot of people associate Panera Bread with healthy and wholesomeness. …show more content…

They also donate their unsold foods. When walking into Chipotle you already know what you want and how you want it. Chipotle has taken that concept and lets the consumers customize their food to the way they want it. The do-it yourself style restaurant brings a lot of uniqueness in that aspect. Another reason they bring uniqueness is their ingredient integrity. They only sell locally grown and raised ingredients at high quality. …show more content…

Panda Express is another unique company because you can also see them make your plate as well as you can see them cooking the food. They opened the Panda Express in 1983 in California and have expanded from coast to coast. They also offer a Panda Cares Outreach Program. It helps feed children in need and also provides financial support. Zaxby’s is a little restaurant with just over 500 locations. They fall under the chicken category and are in 13 states on the east

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Zaxby’s offers chicken wings, chicken sandwiches, chicken fingers, and chicken “zalads”. Chick-fil-a has chicken nuggets and is the “home of the original chicken sandwich”. Unlike other fast food restaurants, they offer a signature waffle fry. Zaxby’s fries are crinkle fries in a savory seasoning, also different from other

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Chipotle kept their menu simple, but still managed to provide over 65,000 customization options, and customer’s can choose to order online or through a mobile app. The company was incredible successful with recognitions from Wall Street Journal and Fast Company

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Chick-fil-a is located in 39/50 states in the United States. On Chick-fil-a appreciation day the serve about 326,000 customers. On Chick-fil-a appreciation day their total sales are about $15,350,000. Chick-fil-a annual sales were about $5.1 billion. They sale about 282 million chicken sandwiches annually.

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2. Self Servicing Place With Limitless Foods Golden corral is the most popular buffet and restaurant across the United States being since 40 Years. They are the topmost under any criteria. You will never find end for meals for breakfast or lunch or dinner.

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Abstract Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct and guide the organization and help position it as a leader in the industry.

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With its mission statement of “Food with Integrity” Chipotle has seen success over the last decade. But with the increase of raw material input increasing, Competitors using pricing strategy to compete for its market share and the economic Chipotle is facing some though decision on if it should continue with its “Food with Integrity” which it can ill afford in these difficult times. In this paper, we will try address ways in which Chipotle can reposition its efforts to focus more on this unique offering without affecting their “Food with Integrity” Concept. By doing so, we believe that it can capture the important and growing segment of customers who are the health-conscious, organic-friendly consumer.

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Thus, Wendy’s is comparable to Chipotle in terms of commitment to food quality and geographical presence. • Yum! Brands: It is the parent company of Taco Bell, which is a Mexican fast food chain that offers value meals at low prices. As 2016, there were 6,604 Taco Bell restaurants in operations, located primarily in the U.S (Yum!

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I received no information about their food. Michael Pollan would definitely come to a conclusion that their food did not come from an animal-friendly company. The restaurant does not claim to have the best chicken around or good quality produce. Him knowing personally how animals from CAFOs are treated and knowing the cons health-wise of eating products from CAFOs, he give Dino’s a 2/5 stars for the food. There is not a single meal on their menu that doesn’t have corn.

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Panera Bread Company What is Panera Bread? They serve quality food with speedy service but not too fast like McDonalds or other fast food restaurants nor as expensive and slow as full dine in restaurants (i.e. Chili’s or Applebee’s). “Panera Bread offers freshly baked artisan bread to neighborhoods in cities throughout the country. As of September 27th, 2016, Panera Bread has 2,024 baker-cafes in 46 states” (panerabread.com).

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To true chicken lovers of processed chicken with no nutritional value know that, Zaxby’s and Chick-fil-A are the best in the game. Both are staples in the South and serve large amounts of chicken to the public. Zaxby’s has been serving chicken for twenty years where Chick-fil-A has been serving for almost seventy- two years. When people look at the two restaurants next to each other they may not see any difference because they both serve chicken. Many people are under the impression that Zaxby’s and Chick-fil-A are the same because of the chicken selection but they have many differences such as food quality, employee’s attitude, atmosphere and restaurant hours.

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Over the years, Chipotle has kept a lot of things constant. Why? Because they want their customers to come back with the same expectations and satisfaction. To evolve is the only way for a company to grow. Apparently that is all it takes to have fast casual restaurant.

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Chipotle is in the fast casual industry where competition is extremely intense since there are so many different dining options. An industry like fast casual restaurants has a very high growth rate therefore there is not just one company that has the market cornered. What sets the restaurants apart is not cost but product differentiation; they position themselves in the market with their slogan of Food with Integrity. Since restaurants in the fast casual industry are priced fairly in the same range Chipotle uses different product features to set themselves apart from the others (parature.com). The first value driver in Chipotle’s differentiation strategy is the product quality; they utilize local farmers who are conscience of the environment.

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Logistics Management 12 9. Reference 15 Domino’s INTRODUCTION: • Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery segment operating a network of company-owned and franchise-owned restaurants in the United States and international markets. Domino’s Pizza’s Vision illustrates a company of exceptional people on a mission to be the best Pizza Delivery Company in the world. Domino’s started out small with the legendary Tom Monaghan who bought his first pizza restaurant and called it Dominick’s.

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I. Introduction A. Hook/Attention getter: “Fast food” is named as fast food because of the whole process from ordering, preparing and serving the food just take several minutes. B. General statement: Fast food is becoming more and more popular among people around the world because of the changing of lifestyle from the past times to the present times. C. Thesis statement: Due to the convenient, affordable price and good taste of fast food, consumption of fast food is rising according to studies but it also brings negative effects on our health in the long run. II. Body A. Topic sentence: Fast food restaurant such as McDonalds (McD) or Kentucky Fried Chicken (KFC) are available almost anywhere in the world, and you can even get it with a simple phone call and get it delivered right in front of your door step or by ordering through their websites without leaving your work desk.

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This is a huge market since the U.S. and the world revolved around convenience. Although McDonald’s is very popular right now you never know if one day it will become a shadow to another company. Next, since there are so many competitors each company is trying to be unique and bring new things to the market. Whether it is McDonald’s McPick 2 or Wendy’s 4 for 4 competitors are trying to out shine each other, making it hard to compete and keep prices down sometimes. With a quick google search I found that there are over 50,000 different fast food chains in the United States alone.

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