Think of success like watching a tree grow the branches split into different paths one can take each split is another opportunity to prosper and grow beautiful leaves like trophies. An uncommon belief is that the process of becoming successful is like a tree branch, if one starts off strong, more paths appear growing from the sturdy branch, and achieving goals lead to leaves growing to show wealth. “It is those who are successful, in other words, who are most likely to be given the kinds of special opportunities that lead to further success,” (Gladwell 30). Author of nonfiction book Outliers: The Story of Success, Malcolm Gladwell, agrees with this uncommon belief, in his book he argues that success does not come from intelligence or passion …show more content…
Also, Gladwell uses pathos in his writing by emotionally appealing to his audience by incorporating their concerns and interests. Throughout the entire book of Outliers, Gladwell incorporates emotional influence through his word choice and his dramatic testimonies. Moreover, Gladwell uses Marita, a hard working middle-schooler in the Knowledge Is Power Program (KIPP) in New York, applying herself and making up for the “missing ingredients” of success, as an emotional testimony when writing about people that want to interfere in their factors of success. He prefaces with a testimony from Marita herself, describing her issue and the end of having friends outside of KIPP by using strong emotional words, “Here is Marita again, in a passage that is a little short of heartbreaking,” (266). Another emotional persuasion method Gladwell uses to incorporate the audience’s concerns is his reoccurring use of children focused evidence. Children are viewed as pure and full of potential, they are the future, so when he gives testimonies that their finical status already limits one child at such a young age concerns his audience because of the lost potential. Moreover, society has this belief that children have the right to be nurtured, especially in the United States, so Gladwell focuses on displaying the lack of care from the community for these children taps into the audience’s concern and desire for