Patron Tequila Essay

Patron is one of the most recognizable brands of tequila on the market. Cheaper tequilas are not as smooth, as Patron. Tequila in general has always had a negative perspective as compared to other alcohols. Patron set out to change the ways millennials view alcohol. Patron has been relatively available anywhere alcohol is served. Patron’s packaging is a major category when it comes to its current marketing strategy. The promotion video used on Patron’s website is titled “60 Hands.” This title refers to the concept that it takes about 60 hands to product a bottle of Patron tequila. A good fraction of those hands are designated for Patron’s packaging. The bottles are made by glass artisans in Mexico who individually produce each bottle as a work of art. The corks are also an essential part of the brand as explained in the video. Skilled workers cut off the top layer of the cork tree and the product is carefully shaped and stamped. Patron uses its pac Patron is made of 100% Agave, as opposed to other common brands of tequila, such as. Jose Cuervo, which is made with only 51% agave tequila. Thus, making Patron a much smoother choice. Patron tequila is a common favorite, found alongside with many other top shelf alcohols. Patron can be easily found in many famous rap songs and music videos. It is a drink of choice among the

It is not considered to be up to par with traditional ultra-premium tequilas. Many adults consider Patron to be just an average tequila with great marketing. A 750ml bottle of Patron Silver retails for $53.99. This is on the expensive end for tequila considering that Patron brands itself as a premium product. However, if experienced tequila drinkers do not believe it is up to par, they are likely to purchase a bottle of Don Julio which was the number one selling tequila last year at a comparable price of $58.99 per 750ml