Paul Rand: The Legendary Graphic Designer

Paul Rand: The Legendary Graphic Designer Paul Rand is a famous American graphic designer. Starting his career very early creating a logo for his father’s grocery store. He gained recognition when he designed logos for UPS, IBM, ABC, Cummins Engine, and Westington House. Later eventually publishing graphic design books and even taking up teaching at Pratt University and Yale University. He died at age 82 with may accomplishments in his life. Paul Rand is the best graphic designer to live because of his early exposure to this career, his famous works, and his legacy that is left behind for future generations to be inspired by. Paul Rand is a very famous graphic designer, who is an inspiration to future generations of designers because of his

In in his career, he learned and even excelled the color theory (Lewandowski). Another person Paul found interest and inspiration in was John Dewey. Dewey is a philosopher and psychologist; most known for his books on various subjects from education to ethics, and even art (Lewandowski). Paul’s final person he had for inspiration growing up was Le Corbusier. Corbusier was a designer a lot like Paul, an architect, and painter. Mostly known for making suitable living conditions for high-populated cities. He also was in “modern high design”, meaning designing lavish areas of a house (Lewandowski). Now knowing basic information about Paul Rand, his life can be explored even further by going into his career and who he was as a graphic designer. It is no secret that Paul Rand became a graphic designer from his early interest in this career field. Paul slowly started his career with working part-time creating stock images for newspapers and magazines in between his college classes. A lot of his work was inspired by an advertising style from Gustav Jensen and the Germans called Sachplakat. At this point in his life, this is when he changed his name from Peretz Rosenbaum to Paul Rand. In his career, he