Graphic Design In The 20th Century

In the 20th century, Graphic Design evolved and changed for the better in many ways. During this century, many prominent Graphic Designers emerged and changed everything that was known about graphic design with their revolutionary works. Also, general ideas about art changed and art was developed for different reasons, like propaganda posters. First, I will discuss the new graphic design in the early 20th century.

In the first decade of the 20th century the ongoing experiments with pure form continued. A group of designers in Glasgow, Scotland became well known for their use of form and their inspired designers from all over the world. “Although the Glasgow group received a cool reception in the British Isles, designers in Austria and Germany were inspired by the move toward geometric structure and simplicity of form.” (britannica) The quote shows that this group’s work had become well known and it inspired others from all over the world. Also, in Austria a new group of designers led by Gustav Klimt formed the Vienna Secession. “These artists and architects rejected academic traditions and sought new modes of expression. In their

This was a period of postmodernism because the modern art movement of the early and mid 20th century was changed by new materials and environmental preservation. “From 1975 onward, late modernist projects were guided by the conviction that rationalist architecture had yet to be fully realized. Designers sought to integrated modern technology with formal elements derived from the basic grid.” (graphic design history) Also, many designers chose to use industrial materials in their designs during this time period, like stainless steel in their art pieces or architecture. This followed a Japanese design philosophy of “doing more with