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Percussion World Business Analysis

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A1.- New Products and Services A1a.- Propose new 2 products or services the company can sell or offer to a global market. Percussion World specializes in the creation of innovative percussion pieces, the recreation of world percussion items and the manufacturing of gear to provide the modern percussionist with better use and greater versatility in percussion instruments. The company operates in Miami, Florida and currently produces a variety of simple items, such as maracas, drumsticks, mute pads for drums, cymbal mount extensions, tuning keys and rhythm set for children. The company is in the process of producing two new items, these are a carpet for support and protection for drum sets, and a bag to store and carry sticks and other components …show more content…

It was observed that most of the bags offered by our competitors, such as LP or Vater are black. Percussion World offers black bags as the standard product, but they are also offered in three other colors, blue and red, which are the colors of the Chilean flag and orange. There are other variations such as camouflage and rainbow design. During the research stage, this unique aspect generated great interest and excitement to the clients. It was understood that there are many young musicians interested in percussion, and these basic details gave Percussion World an advantage over other competitors. In the same way, it has happened with the rug for drum sets. This product is unique within the musical field, we did not find any company in Chile or Latin America that offered a product of this type. The advantage for the drummer is that the rug offers stability and protection for the instrument, and these are offered in basic colors as black, red and blue. They are also available with a Persian design and …show more content…

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