Personal Narrative: The Power

From Shuichi Yoshida’s Parade to Kierkegaard’s Diary of a seducer or even Lemony Snicket’s A series of unfortunate events, I’ve always tried to read as broadly as possible (even though I have a preference for non-fiction and historical fiction). That’s why when I saw on your website that there was an opening for a communications assistant role at Penguin General, I knew that I had to apply. Indeed, Penguin General with its eclecticism offers the best stories to everyone and represent every kind of individuals. Thus it fits my vision of what working in publishing means. Moreover, you published The Power by Naomi Alderman which is now amongst my favourite reads of all time. More importantly, Penguin Random House has left a positive impact on

Indeed, when I was a student, I liaised with schools and libraries for an association, I also had to liaise with illustrators, designers and printers for a school project. Besides, when I was a communications intern for an audiobook supplier, I was personally in charge of developing a new social strategy and organising the campaign of their new website. I also had to promote books on social media, design headers, look for influencers, engage with consumers and create a social media schedule. Thus, I learned to juggle multiple projects at once while supporting a small

What I mean is that people should be intrigued by the campaign, it should tickle their curiosity and their imagination before even opening the book. The campaign for Max Porter’s Grief Is The Thing With Feathers manage to do this perfectly. The billboard in Shoreditch with feathers was sober yet original and visually appealing. The image of the bird in itself told a story. It also took the place into consideration as Shoreditch is a creative hub. A book launch campaign should also make the audience feel involved, which means that you should know your audience and on which platform it is possible to reach them. Indeed, having readers on board for a launch can help to create a buzz around a book. For example the campaign for A Change is Gonna Come had posters which were posted in several locations, readers had to find them and to share photos on Twitter using the hashtag #Changebook. It’s always interesting to have dedicated hashtag for publicity purposes. This campaign also provided entertaining aspects since the posters locations were gradually added on Google Maps and the first person to find one was rewarded with the book. Finally, connecting your launch with topics discussed at the moment, as it was done for Chimamanda Ngozi Adichie’s Dear Ijeawele, is clever as it will allow the book to gain more exposure and visibility. For this campaign, posters with quotes