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An Overview Of The Marketing Campaign For Crawfordia

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Introduction:
Marketing is a vital aspect of any successful event, and it plays a significant role in ensuring that the event attracts the right audience and achieves its objectives. Effective marketing helps to create awareness, generate interest, and ultimately drive sales. It enables an event to stand out in a crowded market and reach its target audience. In the case of the school play, Crawfordia, marketing will be essential to create a buzz around the event and attract the right audience.

Target Market, Branding, Look, and Product Idea:
The target audience for Crawfordia is likely to be students, parents, and members of the local community who have an interest in theatre and the arts. To attract this audience, the play …show more content…

The campaign will include various marketing channels, including social media, email marketing, print media, and personal sales.

Market Research:
Before launching the campaign, market research will be conducted to identify the target audience's preferences and interests. This will include analyzing social media engagement, attending local events to network and promote the play, and surveying potential customers to understand their preferences and interests.

Marketing Budget:
The marketing budget will be allocated to various marketing channels, with a focus on digital marketing, including social media and email marketing. Print media will also be utilized, including posters and flyers distributed in local businesses and schools. Personal sales will involve students and parents promoting the play to their networks.

Media Choice:
The media choice for this campaign is digital marketing. Social media platforms, specifically TikTok, are popular among the target audience and provide an opportunity to engage with potential customers through targeted advertising. …show more content…

The objective of this campaign is to increase attendance and revenue for Crawfordia. This will be achieved by marketing – providing a unique and immersive experience for the audience, including a marketplace and food court, a supper theatre setup, and a dress code of medieval or renaissance attire will aid in achieving the objective. The goal is to attract teenagers, parents, families and adults who are interested in live performances and who are willing to pay R150 per ticket for this experience.

Step 2: Conduct research
The next step is to conduct research by identifying the target audience. The target audience for this campaign is families and adults who enjoy live performances of comedy, dance, drama, and music. This audience will be interested in the unique and immersive experience offered by the Crawfordia school play and will be willing to pay R150 per ticket to

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