Handbook Marketing Plan

A Simple Book Marketing Plan

The following steps will help you streamline your marketing plan and get ready the book for market in due process:

Main Purpose

The purpose for which you wrote your book is perhaps the foundation stone for the entire exercise. You may need to ask yourself some dicey questions like “what am I promoting?” and “where does my book fit into and what would be most appropriate genre?” When you write the main purpose, you can make things lot easier and simpler. The next understandable question is to ask how an actionable plan could be set in place to generate more number of leads and a list of potential readers who can not only read your book but also promote it to others. This will naturally lead to another important question,

In fact, your target market is identifying the idea of a model reader who is more likely to read the book. This is perhaps the most important step in the marketing process, because once you identify who reads your book, you will be able to fine-tune the entire process. Reaching target market is an exhaustive process because you will contact hundreds of people in person or on internet. You may also meet people though your mailing list. To create a buzz around your book, you will have to raise the pitch about the book on numerous publishing platforms like Amazon Kindle, Nook, Lulu or CreatSpace. The most significant advantages of publishing on these no-frill and easy-to-do-yourself platforms are instant visibility and identification. In addition, you may also advertize your book to attract a large market of readers who are located online in thousands of websites and blogs. Here are some important additional tips that you can use to reach your target

Publish periodic updates about the launch and promote your book by sending e version of first chapter of the book to all readers. Use your wall effectively to reach interest groups and forums that exist on FaceBook. If you have enough financial resources, you can spend some money on FaceBook advertisements by creating a page for the book. Publish a landing page link to go directly to your blog where readers can order copies of the book.

h) Twitter conversations: Twitter, a micro-blogging site, is an excellent tool to spread messages across to many people, who are more likely to re-tweet the same message to their friends and acquaintances. Send a series of tweets to advertise the book. Publish a real time Twitter text widget on your blog to let people see what is happening on Twitter. Raise the pitch about the book for at least three months before the launch. Ask your readers and friends to re-tweet messages to reach their contacts. Publish links of landing pages and book buy page of the