Why Authors Must Adapt Digital Marketing
When asked if writers should be encouraged or discouraged about the digital age, Pete Hamill, author of the bestselling memoir A Drinking Life, said, “I’m generally optimistic, since there will be more places for writers to publish. I do believe that cream always comes to the top. Well, not always, but I also think that every writer needs editing, which will have to be considered as the Internet process becomes more professional.”
The publishing world gets digital and poets and writers must adapt… or die. The digital age calls on self-published and independent authors to become agile, meaning they should do more than just compose a prose or a poem. Rather than hold onto the outdated ways of doing things,
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How do you build readers’ confidence in you? Demonstrate your expertise by producing content that touches on the topics you tackle in your book.
● Readers want to know if you understand what they want in a story – How well do you know what your readers need? How do you let them know that you understand them? Publish content on topics that should only interest but provoke them as well. Post them on your author website and share them on your social accounts.
● Digital marketing is less expensive than traditional marketing – Digital marketing is far less expensive than TV, radio, and print advertising. Even if you pay a premium fee to use certain digital marketing tools, there's still a significant difference in costs. A blog post, book trailer, or an infographic shared on social media do not change in cost.
● You measure your campaign's performance – Unlike with traditional marketing, you are able to track your metrics real-time and even control overhead costs. You identify which content or topics bring in the most traction. You may update and even re-share or re-purpose content multiple times without incurring additional