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Persuasive Ad Campaign Essay

1004 Words5 Pages

Persuasive Ad Campaign Analysis The campaign I will be analyze is the Stay Fly LLC & Marca Relli Productions video trying to persuade people to use their voice and power to stop bullying. I will specifically be focusing on the video “Anti Bullying PSA 1” which provides a general presentation of how the bullying is and how it affects an individual.

The ad to which I am referring can be viewed at: https://www.youtube.com/watch?v=Q4fjlN8fABs 1. What is the ad explicitly selling? Implicitly? To whom?
a. The ad is explicitly selling the recognition of bullying, the impact of bullying on individuals, and the responsibility of anti bullying as bystanders. Their implicit product is the impact of bullying on individuals that it can somehow be a way of murdering. This ad shows the viewer that one person can make a big impact on the life of individuals and save their life from being bullied and suicides.
b. This ad speaks well to the people who are bystanders of bullying and delivers the idea that they can make a huge difference. However, people tend to be not willing to stand out and stop bullying.
2. Is there a specific setting, location, or time utilized? …show more content…

Actually, I think she should have told her instructor and her mother about her being bullied. Instead of submitting to humiliation and waiting for someone to stand out, we should ask for help and try to help ourselves out. For example, there are laws to protect us; being citizens we all have the right to fight for ourselves. Media reports often put bullying and suicide together. However, most youth who are bullied have not thought of suicide ("Effects of Bullying"). This ad might lead those being bullied youth to a wrong way. Also, for her mother, she should have noticed the text messages of bullying. It is hard to understand that she just walks away and does nothing to help her kid out. These points are not convincing to

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