The ideal age bracket for organ donors are ages 18-24, and yet they are the least aware of the latest organ donation information. Across the board we need to better communicate updates and current statistic regarding organ donation. But our focus would be 18-24 age bracket, this will affect our method of communication; more online//through social media campaigning. To appeal to the older demographic obtaining television and radio advertisement (perhaps a segment on NPR) would most definitely make this more of a household topic nation-wide.
Ultimately, supporters do not donate as much as expected. Only a little more than half of organ donation supporters are actually willing to donate. The chart below breaks up the most popular reasons as to why
…show more content…
Only a little more than half of organ donation supporters are actually willing to donate. The chart below breaks up the most popular reasons as to why people overall do not donate their organs.
Relating to the chart on the left, this chart informs us of 4 very important facts on organ donating that most people don 't understand. In particular, statements 4 and 3 are crucial misconceptions that must be corrected in the publics ' eye. And so another main point of our campaign must be reaffirming the policy surrounding organ donation: the next of kin give permission to donate organs NOT the deceased signed donor card.
If you observe the chart below you can see the positive effects that discussing organ donation does to the likeliness of next of kin honoring wishes to donate. Therefore we must heavily include ways to start the difficult discussion of organ donating in our marketing campaign.
If you observe the chart below you can see the positive effects that discussing organ donation does to the likeliness of next of kin honoring wishes to donate. Therefore we must heavily include ways to start the difficult discussion of organ donating in our marketing