Walking past Times Square in New York City, you can see all the ordinary advertisements. Discounts for 20% off your next order, the newest play parodying American history, and previews for the season’s best new comedy riddle the skyline in blinding neon. But one poster catches your eye, seeming out of place and maybe just a bit absurd. Your brow crinkles as you read, “Which chick should die for your omelet? The spirited one? The quiet one? The proud one?” From August 8th to September 4th of 2016 the be fair be vegan campaign commissioned billboards around New York City, particularly Times Square and the Javits Center, “bringing attention to the plight of animals exploited for human gains,” (be fair be vegan Facebook page). This organization’s reason for doing this is to protect animal rights, claiming “These billions upon billions of sentient beings are considered, by today’s ‘civilized’ society, to be nothing more than chattel property, and their owners are legally entitled to subject them to many forms of barbaric cruelty in the name of profit, convenience or pleasure.” This group is places the blame of animal cruelty, or animal ‘inequality’, on the majority of consumers who do eat meat, or use …show more content…
Humans are above most other organisms on the food chain and in intelligence. It’s the way that the world was created. The campaign claims “They too, are individuals, who value their lives, feel pain, fear death, and have a right to live free from oppression,” (be fair be vegan Facebook page), but it’s difficult to even prove that this fact is true (unless someone could invent a chicken to human translator). Most animals brains aren’t as nearly complex as humans brain’s are, only able to focus on the most basic of functions; survival. Animals can’t fear a death they are unable to