A study conducted by SimilarWeb found that Twitter has increased its monthly visits by 35 million. Six months after Google began re-indexing tweets, the website's organic search traffic has increased by 20 percent.
According to reports, Google first began indexing about 3 percent of public tweets over the summer; however, this wasn't enough to increase search engine traffic significantly.
SimilarWeb's study reports that the largest increase in traffic Twitter received occurred during June and July. During this two month period, desktop searches increased by 14 percent, which translates to 25 million extra visits.
The study also found that more internet users are staying on Twitter after getting there through a Google search. The website's bounce rate has decreased by 6.5 percent in the past four months.
The searches that are increasing
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The social media site's increase in traffic may not seem like a big deal to some, but it makes a large difference to active Twitter users, particularly those who are trying to increase their presence on the social media site.
An increase in site traffic means more people will be viewing tweets. When people search for a name or a company, they may be lead straight to that company's Twitter page.
Additionally, if the content of the tweets is good enough, a larger presence in Google searches could lead to an increase in traffic to official websites, sales, followers, and re-tweets or shares.
In order to increase these things, however, the Twitter user's site must be indexed. In order to determine whether an account is indexed, one must search for their name or their company's name and see what comes up. If the account does not come up among the first search results, this could mean that the website is not active enough in comparison to other accounts that are being