ipl-logo

Phil Knight's Report

265 Words2 Pages
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous
Show More
Related
474 Words | 2 Pages

The Shrine of Jeffrey Dahmer is a renowned book by a British author by the name of Brian Masters. Masters is an author known for his work in the true crime genre, with several books that delve into the psychology and lives of notorious criminals. He is known for his detailed research and his ability to provide insight into complex criminal cases. In this book, the author's thesis is to provide an examination of notorious killer Jeffery Dahmer, his life, and actions while also exploring the psychological and social factors that may have contributed to his behavior. Jeffery Dahmer was an American serial killer and sex offender who committed the murders of seventeen men between the years of 1978 to 1991.

Read More
829 Words | 4 Pages

The 10th annual Feast of Seven Fishes Festival has expanded to two days and is set to take place this weekend. The Feast of Seven Fishes Festival will bring Italian flavor to historic downtown Fairmont Friday and Saturday. The festival attempts to preserve and celebrate the Italian holiday custom of serving a seafood meal on Christmas Eve in the observance of “La Vigilia,” or the vigil of the Christ child. In North Central West Virginia, the tradition is still alive and Main Street Fairmont currently hosts the event.

Read More
192 Words | 1 Pages

This book is a memoir about the founder of Nike. The chapters described each year of the start of Phil Knights empire. It talks about how Knight was a shy man and didn't like being in the spotlight all the time. The company was founded in 1962 and took off from their. He talked about how it was like living on the edge year after year and day after day with the company being huge.

Read More
1252 Words | 6 Pages

Nikes revenue for football started off as $40 million dollar business and grew to a 1.5 billion business in just 15 years. The CEO put a new strategic management in place when they decided to partner up with the Brazilian National Team. They decided to market towards 13 year old football players and fans and aimed to build that culture. The change of the target segment, they believed that the target gave them a different opportunity to grow as they hoped to have exciting new products and marketing methods. Nike kept growing and taking the opportunities at each world cup to keep expanding.

Read More
1337 Words | 6 Pages

Stories about the goddess said that she would "swoop" in suddenly. The swoosh logo reflects the swoop, but the "swoosh" was not an ancient symbol of Nike. Every Olympic medal since 1928 has Nike giving a wreath and has a shield were the winners name is written. On all of the rolls-Royce cars, there is a hood ornament with nike on it. Honda uses her for some of their logo.

Read More
1158 Words | 5 Pages

Their swoosh logo and "just do it" slogan are highly recognized among the public. Innovation is the key aspect to Nike's competitive advantage. According to an article posted in Chicago Now, Nike President Charlie Denson said, "Our ability to be authentic, stay connected, and remain distinctive through innovating across all areas of our business is a definitive competitive advantage." The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents. Nike currently has approximately 3,750 patents to this date, which is way more than any other competitors including Adidas and Under Armour which are in the same

Read More
918 Words | 4 Pages

Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.

Read More
1589 Words | 7 Pages

The ‘swoosh’ used by Nike is so well established that even if it were seen with the brand ‘Nike’ written underneath it, it would automatically be associated with the brand Nike. Having a logo for an enterprise make the brand more recognized as symbols are effective with brands. The ‘swoosh’ with Nike represents three grounds to what they mainly focus on to promote which is athleticism, competition and

Read More
720 Words | 3 Pages

The Mini Case manifests that Nike’s core competency is to create heroes. Nike spends over $1 billion per year sponsoring athletes, and transfer its brand image via celebrity effect. Nike sponsoring athletes who with huge potential, or even from disadvantaged backgrounds (Rothaemel, 2015). Those people’s success stand for “impossible to possible”, Nike impressing its customers that everyone can become a hero by these inspiring stories. From 1976 to 1983, Nike focused on product innovation, and launched the Air shoe which significantly contributed to a reversal in declining sales.

Read More
2127 Words | 9 Pages

Nike was an early target for the very reason it's been so successful.

Read More
1165 Words | 5 Pages

The psychology behind the design of their logo such as the colour scheme to evoke our feelings, the simplistic design of the “swoosh” created out of just two curved lines showing minimalism at its best, and the symbol of the “swoosh” to suggest motion and speed and the wing of a fierce Goddess explains why NIKE is one of the most well-known sports manufacturers worldwide. A strong identity design is more important than the quality of the products they produce in terms of reaching a variety of consumer

Read More
789 Words | 4 Pages

Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

Read More
1301 Words | 6 Pages

Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.

Read More
702 Words | 3 Pages

Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

Read More
1424 Words | 6 Pages

Due to this reason Nike is now a world wide brand used by each and every people in different parts of the

Read More

More about Phil Knight's Report

Related Topics

Open Document