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Planned Parenthood Ad Analysis

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Recommended: Review OF literature on Celebrity ENDORSEMENT

Reaching a larger audience can be achieved using radio, either live, or through an app on phones. Additionally: radio costs less than television ads reaching a diverse audience. Proposing funding changes to health programs results in vehement objections, using radio keeps visual discrimination to a minimum, allowing less distraction from the primary message, which is moving current Planned Parenthood funding to state control saving taxpayers money. Improvements in funding disbursement, achieved by moving money out of D.C. to the state level will result in added programs, health personnel, and individualized care for the listener. Ultimately: the goal of the ad, swaying the listeners opinion regarding funding sources, as Planned Parenthood is primarily focused on child bearing aged females (16-40) the ad will require a message to grab their attention. Celebrity endorsement or opposition should be avoided, this type of advertising ploy is cliched and quite arguably has become redundant.
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Richardson’s lucrative, almost $1,000,000 yearly salary, continue with the additional twelve upper management staffers each with a salary exceeding $230,000, or an estimated $3,760,000, just a small amount that would be channeled to states for funding their own programs when PP is no longer federally subsidized, funds sent directly to states, negating need of overpaid lobbyists. Listeners must be reminded these immense salaries are paid to only 13 staffers who are nothing more than political lobbyists, who are seeking their own agendas while collecting fat paychecks. These astronomical salaries can provide 116,000 birth control prescriptions, preventing untold accidental pregnancies. WOW!! Imagine the long-term savings realized by communities around the country, produced by cutting over inflated Planned Parenthood

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