One way that Premier Inn provides a first impression is that there will always be a staff member on reception, who will welcome customers in, help book customers in, answer questions and queries that customers have, answer the phone calls and emails. Staffs also always wear their uniform in a professional business manner to make the staff look more professional and this helps identify the staff for the customers, if they ever need a member of staff. This first impression is important because this shows that the company has trained and professional staffs which follow the rules for tasks they have to do, e.g. wear uniform and look professional, help customers if they have any question or queries. This will make customers want to come back if