There is only one word to describe Princess Cruises’ history - rich. The first sail of Princess cruises was on December 3, 1965 where it sailed en-route to Mexico on Princess Patricia. As the years went by, trends changed and so did the needs and wants of vacationers. Since its inception in 1965, Princess Cruises has been ever-changing, to suit these needs and wants of not only its current group of customers, but also potential passengers. In 1969, Princess Italia began its first Alaska cruise. As time went on, Princess Cruises’ concepts started getting incorporated by the cruise industry, further substantiating its position in the industry. It also developed new varieties of cruises, leading to the popular TV Series ‘The Love Boat” being …show more content…
Princess Cruise offers a range of activities and amenities as well as spacious rooms and balconies for their passengers. This is to allow passengers to relax while experiencing top notch services and entertaining facilities and events. Cons Some passengers may perceive cruise as expensive thus put cruise as an alternative holiday instead. This is a factor when the branding of the cruise perceived as prestige thus some passengers would think it would be costly and formal as well only for the rich only. c) Routes Princess Cruises offers a broad range of cruises routes. It covers the Antarctica to Alaska, European countries as well Mexican. Not to forget, it also sails through the Asian countries such as Japan, Korea, Shanghai and Singapore. Pros The routes of Princess Cruises allow passengers to choose ranges of destination of their dream. Thus, potential passengers can choose their deemed destination and not restricted to just European region or Asian region. With the different cruises developed for different routes, Princess Cruises is allow to offer their products to their different niche target market all across the …show more content…
e) Itinerary/Services Princess Cruises is well known for providing “Best Itineraries” for 9 years and running for global cruises. The itinerary would consist of the whole-day programmes and activities throughout the cruise daily. It would also includes the short shore excursion when the ship Having round-the-clock restaurants may be common nowadays, but Princess Cruises was actually the first company to provide 24-hour dining for its passengers, for their comfort and enjoyment. This unique aspect was further improved when Princess Cruises became the first company which allowed passengers to decide their main dining room sitting experience in 2001. Passengers were able to choose either the traditional seating or restaurant-style, with anyone, at anytime. Pros It is hassle-free for potential passengers who are looking for a vacation. It is usually a tedious job to come up with a travel itinerary thus with Princess Cruise makes the passengers holidays a simple and easy plan. The convenience of the holiday preparation would attract passengers to aboard cruise for their