Procter & Gamble Innovation

Innovation has become a confusing buzzword, the most significant word which almost everyone uses incorrectly. Even though people seem to understand what it means, and admit that it is essential for companies which want to retain their viability, in order to talk about it we need to know what is its real value. According to Nick Skillicorn ‘innovation is turning an idea into a solution that adds value from a customer’s perspective’. However, what most people think is that it is simply a process of inventing ideas, brainstorming, creative thinking. It does not end at the level of idea creation but goes much further and requires a proper planning which will later allow to execute those ideas. Now we will move step further and look at what innovation

This type of culture is, for the most part, based on trust what makes it truly challenging for enterprises to apply. However, there are a number of examples of successful organizations which managed to overcome their doubts and implemented a real innovation culture, and one of them is Procter & Gamble. As stated on the company’s website, trust is one of the values that P&G cherishes and innovation one of the cornerstones of its success. Therefore, it is essential to analyse the approach and strategies used by P&G, in order to implement a culture of innovation, and to behold how it contributed to the company’s achievement of such a powerful position.

To begin with, every worthwhile strategy starts with establishment of the main focus of the company, which should normally be the consumer. After clarification of the company 's key driving force it is easier to determine the

However, except for adjustment of the company’s mission and attitude towards consumers, P&G adopted the idea of integrative thinking, altering its innovation path and modified its standpoint towards talent acquisition. The first concept – integrative thinking – is credibly presented by an example of Febreze which is an odour-control product. After introducing the product into Japanese market it was shortly rejected. However, the team who was responsible for the planning and execution of the product persistently tried to uncover the underlying reasons for failure. As result the team was compelled to amend nearly every aspect of the product except for its core technology to subsequently achieve an extraordinary success. This example serves as a proof of the power of mutual cooperation and tenacity in goal accomplishment. Alteration of innovation is based on primary idea of innovating the way innovation is being done. At first the concept as such may seem disorienting, however, what it represents is constant refining of the product launch model across various stages, from idea to commercialization, what allows P&G to learn and draw conclusions from its own practices for future projects.