During Netflix’s hit show Orange is the New Black Season 5 episode 6 entitled "Flaming Hot Cheetos, Literally", the female inmates receive a box of Flaming Hot Cheetos from the governor who wants them to release the hostages that they have held from previous episodes. They refuse to do so until their demands are met; once they weren’t met, they subsequently create a bonfire of the Cheetos in the front of the prison while being filmed by the press (Morelli, & McCarthy, 2017). The product placement in this episode was very obvious as the entire show focused on the ladies receiving the Cheetos as an incentive to release the prisoners as mentioned above. I didn’t feel deceived by the actors or producers, nor did I find myself any more likely to purchase Flaming Hot Cheetos than I would have before, as it’s not something that I normally eat. Also, the context in …show more content…
From a marketing perspective, I know that product placement would be extremely profitable for my client as it can lower the cost of filming a movie or show, thus, allowing them to create more content to possibly earn more money. It can enhance the quality of their work, by bringing awareness to lesser known brands, like the Ban deodorant company in The Greatest Ever Sold (Chilnick, Calder, Hurewitz, Spurlock, & Wu, 2011). However, from a consumer’s perspective, it’s dishonest and deceptive because a film company could just place a product in their film/show whether they use or trust the product or not just to make a profit. Also, a lot of the product placements that are placed in front of viewers are so explicit, that they take away from the plot of the film, or began to clutter the screen. This is seen in Beyoncé and Lady Gaga’s music video for Telephone. Coca Cola rollers, sandwiches made with Miracle Whip, and videos being watched on a Virgin Mobile cellphone are just a few of the overt product placements (Gaga & Darkchild,