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Publix Pricing Strategy

308 Words2 Pages
One of the major Objectives of the research study (hypothesis, text book pg 20) is to determine whether or not Publix should continue heavily investing and maintaining a competitive ”business model of service and in store experience” or diversify their marketing development funds to include extensive promotional pricing strategies that will allow them to compete effectively in their market segment against Walmart, wholefoods, Aldi, and trader Joe’s, which compete very well on steeply discounted price points on the majority of specialized product line they carry, rather than emphasizing and leveraging “customer experience” as a competitive tool, such as Publix currently has in place to retain its loyal customer base and attract new customers.
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