There have been several economic changes that will impact Bob’s Supermarket, but there probably is none bigger than the looming recession (Parnell, 2014). Bob knows that customers usually turn towards low cost providers when budgets are tight and a number of the larger employers in the region will likely have a difficult time due to problems in the automotive industry. Walmart already attracts more than half of the grocery shoppers in both Hanover and Madison and the recession is likely to add to that total or shift a number to even lower prices that can be found at Aldi.

Another economic issue impacting Bob’s Supermarket is the rapidly increasing minimum wage (Parnell, 2014). Minimum wage has jumped twenty seven percent in the past 2 years