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Why Is John Lewis Better Than Its Competitors

376 Words2 Pages
Although John Lewis sales were better than its competitors, preventing any further drop in sales is the current and future challenge for John Lewis. More importantly, finding the best solution to increase market share and sales is crucial for John Lewis to stay as one of the main market leaders for middle class shoppers.
To improve sales, the economic situation of the country plays a significant role, therefore economic factors are one of the primary considerations for John Lewis in any marketing decision. After the credit crunch in 2008, the U.K. economy (Watson and Richards, 2010) is making a slow rise with fluctuations - the GDP in 2015 grew 0.5% in the third quarter, which is 0.2% less than the second quarter (Office For National Statistics,
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