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Purple Cow In American Culture

386 Words2 Pages
The story attaches with a product or service could make the product or service as purple cow that descripted in the Seth Godin’s video on YouTube. The cow generally does not have a purple color, so does a product or service. But by marking the cow with purple color that it looks exceptional and different for many people, it brings up attention from people to this cow or this product or this service, and it attracts people to look further the company who carries out this purple cow and to spread the word to their friends, colleagues, and people they know. What are the current purple cows for Americans (provide examples not included in the video)? You properly have seen the commercial of toilet paper on TV sometime, how about TV Ads on toilet
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