Angela Moss Professor David-Walker English 1101 17 March 2017 Taco Bell’s Quesalupa: Bigger than Pop Culture! The well-known fast food chain, Taco Bell, adds a specialized item to their menu and they emphasize that their “product is going to be bigger than man buns, Tinder, drones, driverless cars, hoverboards, and [virtual reality]” (Richards 32). The company’s Super Bowl L commercial begins displaying the hottest trends of 2015 leading into 2016 and what everyone absolutely loves. They claim that their new product, the Quesalupa, will be bigger than all things relating to pop culture. Whether is it a celebrity or the newest, hottest technology, Taco Bell strikes the audience with a fascinating advertisement. Using several ways to attract an audience, from science-fiction fans to athletes, this company uses bright, radiant colors and outstanding graphics to catch everyone’s eye. In Taco Bell’s 2016 Super Bowl …show more content…
Using multiple clips in their commercial, Taco Bell draws in the attention of athletes, gamers, science fiction fans, and social media users. There is a small selection of the audience that they are missing, and that would be the older viewers. This subliminal message is obvious because the company knows that older people are typically not going to buy their product regardless. This may be because an older audience will not be enticed, whether it is because they have a medical condition or just simply wish to live healthier. Taco Bell wishes to reach out to millennials because of the sequence of trends advertised. For example, this is shown in the beginning of the advertisement starts off with several people stating “line” (“Top 10 Best Super Bowl 50 Commercials (2016 Funniest Ads)”). It is important to see the efforts made by Taco Bell to attract a specific audience, whether it is a small group or almost half the