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Radio Shack Executive Summary

445 Words2 Pages

Managing the marketing effort requires analysis, planning, implementation and control (White, 2012). Since Radio Shack is experiencing a downfall because of its competitors and the economy, I chose to be the marketing manager of that business. The first function for managing marketing is analysis. This function activity requires standard information gathering followed by examination and evaluation, to break all relevant data into its component parts (White, 2012). I would start by creating a SWOT analysis annually, because this tool would help me to be able to identify the current and future strengths, weaknesses, opportunities and threats (Balamuralikrishna, Radha & Dugger 1995). This would help me to apply the findings on a SWOT analysis. Some opportunities would include various internet opportunities, and the threats would be the competition. The whole point of the analysis is to uncover significant factors affecting a business’s likelihood of achieving profitable, sustainable growth (White, 2012). …show more content…

As the marketing manager our planning would be based off of where we would like to take the company. First I would have to acknowledge the challenges that our business is facing and then focus to forecast the future business and economic conditions (Balamuralikrishna, Radha & Dugger, 1995). This planning will help allocate resources and reduce waste as well As the Marketing Manager for Radio Shack, I would also develop a media plan. Media planning decisions command high budgets, with little room for error (White, 2012). This will ultimately allow me to reach out to customers and inform the customers on the advantages of shopping with “Radio

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