Ray Anderson's Influence On The Externa

824 Words4 Pages

Corporations have changed the way that people view the world and how people act, as well as the world itself. Corporations have evolved into living entities over the years, entities that offer us the goods and services that we all love and depend on daily. Our lives revolve around corporations such as pharmaceutical companies, food manufacturers and technology companies. The founder and CEO of Interface Inc., Ray Anderson, compared corporations to the early attempts at flying. He describes a corporation as being the man in his plane at the top of a cliff, with the wind in his face and thinking that he is flying. Despite the man thinking that he is flying, he is simply free falling towards the ground. Ray Anderson realized the effects that corporations were having on the external environment and knew that his company had to make the move towards being environmentally friendly. Anderson’s realization of corporate sustainability and social concerns explored the necessity of restructuring of the corporate externalities. The elemental factor is that Ray Anderson was able to make an impact and make the changes necessary. This was also true with the former chairman of Royal Dutch Shell, Sir Mark Moody-Stuart. With the influence of the internal leaders, corporations could possess the power needed to create a positive impact on the …show more content…

The “bad apple” metaphor that is used heavily at the beginning of the documentary is referring to the ethical practices of the executive managers and the corporation as a whole. This is where corporate governance comes in. Governance mechanisms are utilized in hopes of finding a solution to more moral and ethical practices of corporations. In complying with these mechanisms and performing in ethical manners, corporations will likely increase the interest of their