Marketing Agencies: 5 Red Flags When Choosing a Content Creation Company Choosing a content creation company to help create your web content is a big decision for any business. It’s an expense you have to be able to justify and you’re placing your trust in another business. You want to make sure you make the right decision for your company. In order to help you do this, these are some red flags you should be aware of. If any content creation company you’re looking into has any of these red flags, cross them off the list immediately. 1. No Website or a Terrible One Any content creation company you’re looking at should have a good-looking, user-friendly website. If a content company doesn’t have one, then they’re immediately off the list because a website helps give credibility to a business. Why would you trust your web content to a company that …show more content…
If the website takes a long time to load, you can’t find the information you need easily, or the web content is shoddy, those all point to a company that doesn’t know what it’s doing. You don’t want your company partnered with a company like that. 2. No Testimonials Placing your web content in another company’s hands is an exercise in trust. You’re expecting good work for a decent price. You’re also expecting that deadlines will never be missed. One of the ways to ensure all of these factors are true is to read testimonials from the content company’s other clients. The content creation company should be eager to provide you with testimonials and positive reviews. 3. Not Transparent Building a trusting B2B relationship takes time, honesty, and effort from both parties. But if a content creation company isn’t honest with you or upfront about prices and other details, then it makes it impossible to grow a relationship. You want a company that’s upfront about what services it’s providing you as well as the cost of