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Red Herring Swot Analysis

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Red Herring: A false lead or a logical distraction. Something irrelevant.
Example: John: I know that I crashed your car, but if you had loaned it to me yesterday, this would not have happened.
Brian: What does that have to do with anything?
John: It would have been a different day…
Explanation: John attempts to derail attention away from himself, by trying to blame Brian for the day of which he loaned him the car.

False Authority: Where the “expert” cited is not really an expert in the field.
Example: I prefer to drink Pepsi over Coca Cola. It’s what Beyonce drinks, because it tastes better.
Explanation: The choice to drink Pepsi over Coca Cola is a personal choice. Just because the beverage was endorsed by Beyonce doesn’t make it
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