Reebok's I Am Ad Analysis

The first thing that came to my mind when I first heard the term “American Culture” is freedom. It is openly known to the world that United States of America is arguably one of the world’s most democratic countries. Even as early as in their Declaration of Independence, America has written the fundamentals of freedom in its laws and constitution that all men are created equal. Not unexpectedly, this freedom of being, over time, has given birth to a very strong freedom of expression and support of Human Rights in America. People in America are more tolerant toward individual differences compared to other societies. The most conspicuous example would be in the way how Americans communicate with each other; with their freedom of speech and expression,

One ad shows Stevie Williams, a famous skateboarder, as a “hero” icon that is presenting an original quote: “Skateboarding is my passion. No rules. No boundaries. No time limits. An example of poetry in motions “(Reebok). By doing analysis, we can see that Reebok is trying to exploit skateboarders to buy Reebok’s shoes by using one of the most famous skateboarders, Stevie Williams. Moreover, Reebok almost certainly uses the quote “Skate boarding is my passion. No rules. No boundaries.” to lure their customer to buy the same product as Stevie is using.------paragrafmu ide ne ga

Samuel argues in his essay “Century of Freedom” that “freedom’s fate in the next century is fragile, in part because of the notion is now so ill-defined” (26). Since the definition of freedom changes because the situation as where human beings live change through time, they face different problem and they need to free themselves from those problem. That is the main reason why the definition of freedom changes from traditional freedom, which is “simply meant liberation from oppression into a freedom that involves ‘self-realization’ ” (Samuelson, 25). Through time, we can see that individualism are being evolved in the American culture, thus changing the definition of