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Remade In Australia Essay

2054 Words9 Pages

Introduction: “ReMade in Australia” is a company that encourages individuals and businesses in Australia to reduce waste via recycling or repurposing materials to create new products. The circular economy was founded by ReMade in Australia, where products are used and reused in a closed-loop system, instead of being discarded as waste. It delivers motivation to individuals and businesses to act for a more sustainable future. Target Audience: The target audience of ReMade in Australia could be defined by two groups, which are gen Z and millennials. Individuals who care about the environment will be the main target audience. To help Australia build a recycling community, we will need to make changes to our daily lives. The survey from Budget …show more content…

Moreover, TikTok users have reached 2.8 million users in Australia reported by The B2b House in 2022, and Media Week reports the average time spent on TikTok is 29 hours 36 mins per month, it increases of 26.5% compared with last year, which is a big number of users. Publishing ReMade ads on TikTok is a good opportunity to attract the target audience of Gen Z. Also, publishing social media ads could increase engagement with ReMade, as users like, comment, and share the ads. However, there are many disadvantages to using social media ads. As social media is a low-cost ad, there is high competition, it will become difficult and expensive for brands to achieve effective reach and engagement. Also, customers will become desensitised to ads or ignore them altogether, especially when there are lots of ads bombarded to …show more content…

However, publishing Television Ads for the 30s will require a high amount of cost. For example, the cheapest primetime slots for Channel 7 are $11,700, $7,000 for Channel 9 and $4,680 for SBS founded by Sqvvt Sme. It can release Remade 30 TVC ads on the SBS channel at primetime slots for trials to see how effective the ads are to people and then make further action. However, The Wall Street Journal indicated that Netflix will charge ads $65 per 1,000 views. Which is more suitable for ReMade in Australia's main target

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