Renato Sesana Analysis

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Paragraph: In this document, Renato Sesana is expressing his ideas of creation if products on a very formal way. And tries to persuade the reader to understand what many companies try to attract. The purpose for many companies to use different techniques is to get the attention of, “every age, sex, race, and religion”. Even though many companies want to make so much profit they try to figure out what will make someone like our products? If companies sold whatever products they wanted it would not be sold because it is what they want, not the people. The way many companies find out what is the biggest product right now is by spending so much money and time to investigate more on the product. An example is ripped jeans, it is seen worn by mostly

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