While there are many different types of chips in the market, the brand Frito-Lay has been around for many years. Frito-Lay is one of the leading companies that produces salty snacks. In 1932, C. E. Doolin purchased the recipe for Frito, within that same year; Herman W Lay founded the Lays Company (PepsiCo, n.d.). Both C. E. Doolin and Herman Lay collaborated and formed a close business relationship by selling each other’s products in different parts of the United States (Frito Lay, 2016). Years later, the two companies merged into; it was called Frito-Lay, and in 1965, Frito-Lay merged with Pepsi-Cola.
Although the brand Frito-Lay has been ranked at number forty by Forbes as one of the world’s most valuable brands as well as the brand being