How do you sell a product? This question has many different answers, yet a common conclusion many companies and marketing agencies choose to follow is to create advertisements. Advertisements can be found all over from magazines to social media, all the way to billboards on the side of the road. Although, when selling a product as uninteresting as ketchup, it is essential to make the ad somewhat interesting to the consumers viewing it.
Cheerios commercial sparked an outrage in the comments on Youtube because it shows an interracial child asking her mom what is so beneficial about cheerios? Mother explains to her daughter that it can help lower cholesterol levels;nevertheless, several clips later it shows the daughter’s father to be stuffed with cereal and that he appears to be from another different color and race from the mother causing a huge controversial. In Roxane Gay’s essay “Why Interracial Families on Commercial matter” she states that the commercial is charming and that is indeed true. It is charming in several ways because it portrays that a happy family is formed because of love for who they are and not because of color. It also shows that the advertisers of the
“They’re Grrrreat!” A claim that Kellogg’s one and only Tony the Tiger always makes in every Frosted Flakes commercial. But is this claim true? Is Frosted Flakes cereal really that great that Tony has to repeat it to the audience in every commercial. No one seems to care because if a talking tiger says its true then the audience must believe it too.
The point of these oral presentations was analyze how the authors of the texts presented their persuasive arguments. The goal of my group in particular was to read the text carefully, more than once, and break down techniques that the author uses to make himself more credible, logical, and emotionally connected to the reader. My partners and I looked for patterns in the author’s writing style and tried to understand why he chose the words he used. In, What You Eat Is Your Business by, Radley Balko, it is evident that Balko uses humor and rhetorical questions to make his point that literally what you eat should be your own business.
Laura Esquivel in the book “Like Water For Chocolate” uses many strategies throughout the book like imagery ,and exaggeration. Both imagery and exaggeration helped develop the tone and the mood ,and set the purpose the passages that were given to us by Esquivel. Esquivel is trying to convey to the readers that you don’t need to be just plain like other writers to have a good story to tell, as she demonstrates in her way of writing and strategies. The use of words that Esquivel uses gives us a better understanding of the strategies being used by the author, and what she is trying to say by using those words. There are many other strategies that Esquivel uses, but exaggeration and imagery have a huge role in the book, and not only in the passage where she describes Nacha, but in others where the food is involved.
Corn. Is it delicious? Yes. Do we think about it’s role in our lives when we’re eating it? Probably not.
The one thing that any author must do when writing any sort of essay is to make it comprehensible to the reader. In order to achieve this, the author must utilize anything to get their point across or else the writing would be futile. In Turkeys in the Kitchen , Dave Barry gives his own personal stories about his Thanksgiving and how he feels that men aren’t as useful as women in the terms of the culinary arts (kitchen), Barry’s flippant tone and his use of rhetorical devices such as similes and irony bring forth a light hearted explanation of stereotypes between men and women as well as describing how men are useless in the kitchen. The uses of similes throughout the essay give purpose by showing how men are useless.
This sentence I find very odd and slightly sad. It speaks of a torturing a raccoon by offering it a sugar cube. The author then explains that raccoons are very particular about cleaning their food before they have eaten it. I find this ironic because my first association of raccoons would be of them eating scraps from human trash cans. Even though they go through the trouble of cleaning their food essentially they are still eating waste and trash that humans disposed.
Food, Inc. leaks a certain mystery behind, which contains the true secrets about the journey food takes. Food, Inc., a documentary that demonstrates the current and growth method of food production since the 1950’s, is designed to inform Americans about a side of the food industry. Food Inc. also used persuasion to demonstrates some components of pathos, logos, and ethos while uncovering the mysterious side of the food industry in America. Robert Kenner, the director of Food, Inc., made this film for a purpose. Uncovering the hidden facts and secrets behind the food industry in America.
How Junk Food Can End Obesity uses repetition, contrast, anomalies, and literary devices in the article. In the article it talks about how junk food is unhealthy but more common and easier to get than wholesome food. It also talks about how it is cheaper but takes more time to make and then get the food or order. It does state that wholesome food can be unhealthier then junk food at times because the wholesome foods can have way more calories in the food than that of junk food which is why the article is titled How Junk Food Can End Obesity. How Junk Food Can End Obesity uses repetition by how it explains wholesome foods, junk foods, vegetables, fast food joints, and burgers.
Rhetorical Analysis: “Why McDonald’s Fries Taste So Good” When it comes to writing, the hardest part is getting the audience interested in what you have to say. Four techniques writers use to attract readers are the use of ethos, logos, pathos and Kairos in their text. Ethos is a method used to gain trust in the author. Logos uses facts and statistics to add credibility to the author. Pathos is used in stories or experiences to connect the readers emotionally to the text.
Past leaders such as Andrew Jackson, Adolf Hitler, Benito Mussolini, and Marc Antony are evidence that society does not reward morality and good character in leadership. Society is drawn to leaders that have good rhetoric, propaganda, and charismatic personalities, and society supports them despite their immorality. Society is concerned about stability more than the morality of their leaders and will support immoral leaders in times of crisis to provide stability. In history there have been multiple leaders that have used rhetoric, propaganda and charismatic personalities to gain power, despite their morals.
In both David Zinczenko’s “Don’t Blame The Eater” and “ Radley Balko’s “What You Eat is Your Business”, the argument of obesity in America is present and clear from opposing viewpoints. Both articles were written in the early 2000’s, when the popular political topic of the time was obesity and how it would be dealt by our nation in the future. While Zinczenko argues that unhealthy junk food is an unavoidable cultural factor, Balko presents the thought that the government should have no say in it’s citizens diet or eating habits. Zinczenko’s article was written with the rhetorical stratedgy of pathos in mind.
It is a sad day in our great American nation that I must speak about the unjust, that is present in our current demographic situation. We need a SOLUTION. Our citizens are starving, they are leaving to other countries, while turning their backs to the nation that grew them. Gold diggers are walking around our GREAT NATION with children just trailing behind them looking for handouts in food stamps. People across the entire globe look to this great nation for support with hunger, a problem that is most easily solved through the addition of a new nourishment to the global menu.
Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.
