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Rhetorical Analysis Of Attention Whole Food's Shoppers

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Do you remember those commercials on television that claimed you could feed a starving child in Africa for just 50 cents a day? In Robert Paarlberg's article "Attention Whole Food's Shoppers" he reminds readers that not everyone in the world is as fortunate as those who live in developed countries and that it seems those living in more prosperous nations have become more apathetic towards the issue of hunger and food production in less developed countries. His use of pathos and ethos make readers feel more connected to the issue, as well as his use of logos to educate the reader while offering practical solutions to the issue ultimately make his argument effective.

The article begins with Paarlberg talking about how people living in western
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By challenging common assumptions and being ethical he effectively claims that the solution to solving these global hunger problems is foreign assistance. Paarlberg shows Pathos, Ethos and Logos through the thought of unravelling worldwide starvation by being realistic of the view on pre-industrial food and farming. Pathos is clearly evident in Paarlberg’s article through the presentation of the food insecurity problem in Africa and Asia. He uses impassioned words as an attempt to reach out to his target audience on a more emotional level by agitating and drawing sympathy of whole food shoppers and policy makers. Paarlberg employs Pathos during the article when he says, “The majority of truly undernourished people -- 62 percent, according to the U.N. Food and Agriculture Organization -- live in either Africa or South Asia, and most are small farmers or rural landless laborers living in the countryside of Africa and South Asia” (page 611-12).

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