Rhetorical Analysis over the Dr. Pepper Ten Campaign
By the early 20th century, soda pop fountains were an integral part of drugstores around the United States. Throughout time, many brands started to become available and thus campaigns began. Many advertisements in the past always featured a tall, “hour-glass” figured women in campaign advertisements. If you compare Dr. Pepper from the early 1900’s, to present day, a lot has changed. A specific drink I would like to put into the spotlight is “Dr. Pepper Ten.” This new diet drink is being specifically branded towards men, being offensive to women.With the target audience being men, it encourages them to drink a “manly” drink.
The first notable difference from the usual diet Dr. pepper and the Dr. Pepper Ten is the color of the can. The original diet can is sold in a white can with the traditional maroon text. The Ten can, appears to have gun metal type of coloring and it doesn’t have wispy bubbles on the can
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Some examples of the Dr Pepper Ten campaign include: “Tastosterone,” “mankind,” and “it’s not for women.” Looking at the first word mentioned, it is blatantly referencing testosterone, a male hormone. Mixing the word taste into is promoting the drink. In my opinion, I think this is creative yet disgusting. The kind of ignorance to include that as a main slogan promoting a soda is ridiculous. Below are a few examples of advertisements within the Dr Pepper Ten campaign that focuses solely on word choice.
The picture on the right is something I would specifically like to point out. In only four lines of text, the word “manly” is referenced twice. When you account for the beard and the mountains, it is obvious that this product is targeted solely, only for men. If you look at the picture on the left, the phrase says: “Manliest low-cal soda.” This is also just emphasizing on the direct fact that this product is intended for men and only