Steve Jobs opens his speech through stating his purpose that he was there to talk at the commencement at the University of Stanford. He also makes the audience question why he was chosen with his following statement as he states, “I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation.” This was an effective move because it made the audience really tune in to listen to what he had to say to the graduates and what insights he could give even though he never made it this far in his schooling career. Now even though Steve Jobs never made it through college, he still is a credible man. The stories he tells about his life reinforces ethos and shows some of his accomplishments that he has done,