Ravisankar begins his essay by talking about how consumers are constantly emphasizing finding lower prices and that means using sweatshop labor. The problem he identifies is as consumers in Western countries try to find lower prices, we are not helping sweatshop laborers escape their low standard of living. Ravisankar assumes his readers are unaware consumers in Western countries. His purpose in this essay is to educate his readers about the problem of brands’ exploiting their workers. In order to accomplish this purpose, Ravisankar appeals mainly to consumers to pay a higher price to help “improve the lives of sweatshop workers.” He also appeals to the reader’s emotions, pathos, about the working conditions of the laborers. In his essay, Ravisankar