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'Rhetorical Analysis Of The Commercial Memphis Burger'

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“Carl’s Jr. unveils pulled pork ‘Memphis BBQ Burger,’ its newest ‘meat-on-meat’ creation” read a press release announcing the product’s arrival in 2012. After viewing the commercial for the Memphis Burger, the wording seems to fittingly allude to the commercial content which Carl’s Jr. appeals to men’s fascination with girl-on-girl sexuality while marketing their new burger. This exploitation of women is not new in advertising; women have long been portrayed as sexual objects who are submissive to men. In this commercial Carl’s Jr. furthers this inaccurate, derogatory depiction of women that has become the norm. In this essay I will summarize the commercial “Memphis Burger” from Carl’s Jr. I will then use the Storytelling Method and Gender …show more content…

It conveys the message that the commercial and its ideas are American, appealing to the viewer’s patriotic nature. Small American flags placed on hay barrels surround the scene. The bikini top worn by one of the women features an American flag design. There are also several larger American flags hanging down from the tents where the men are shown grilling at the end of the scene. The bright colors of the flags make them more prominent because they standout against a more muted and neutral toned background. Blue, red, and white are also repeated throughout the commercial in other contexts than the flag such as on the ladies shoes, shorts, and shirts further reinforcing the …show more content…

Although the two women have the most screen time, their characters have very stereotypical and conform to the ideas of the hegemony. The men are straight and white, as are the women. There are no minorities or homosexuals in the commercial. This commercial makes the world a worse place because of the damaging message it sends to women. It perpetrates the idea that women’s value lies only in their appearance. It also solidifies negative stereotypes of women; women are seen as playthings that exist for male amusement. Sadly, some women believe this message and try to live up to it. Commercials like this are also damaging to men, as it seems continued exposure to media messages of male exploitation of women can cause men to believe this to be how they should behave. The target audience for this commercial is straight, white males between the ages of 18 and

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