In one of Aristotle’s best works titled “The Art of Rhetoric,” Aristotle wrote about three rhetorical devices that can be used to appeal to an audience. The three devices are ethos, pathos, and logos and they are simply referred to as ethical strategies, and when properly used they can effectively help in appealing to various audiences in different subject matters. Looking at the image, there is little argument that Aristotle’s tools of persuasion have been effectively used. According to Aristotle, ethos is the credibility of a source that helps in building trust in the audience to consider the source as reliable. Finding common ground with an audience is an important and powerful way of establishing of establishing ethos. This strategy has been employed in the image where it shows three working men delighted at the action of raising the American flag. It is no secret that humans as …show more content…
To persuade an audience, it is important for the audience to be transformed into the right emotional state. The American flag is a symbol of unity, and whenever it is raised, it represents peace, purity, justice, and many other things. Since the founding of the nation, the flag has been raised to serve as a symbol of unity to show that the country can overcome any trying times and hardships. For example, after the devastating events of the Civil War, the American flag was raised in all states to demonstrate unity. Therefore, the picture elicits an emotional appeal by depicting men raising the American flag to demonstrate a basic knowledge of the audience. Logos focuses on appealing to reason. In this case, the contents of the picture are left to do the persuading. The creator of this image uses this tool by letting the details of the image to appeal to towards the logical reason of the audience. By showing three men happy to work together to raise the flag, the creator of the image hopes to present a sound message to the