Gladwell’s concern for the discrepancies being allowed in our society and highlighting specific cases to make the reader hold on to the information and displaying his use of common values to invoke the audience’s emotions of sadness, happiness, and fear. When the audience is so involved with the story and statistics about the topic, it can be hard to catch the emotional manipulation he utilizes, especially when Gladwell provides supporting evidence for the chapters because the reader is usually focusing on facts alone. Gladwell heavily uses emotion in his diction and examples because if the audience is moved by the story of Marita, a hard working middle-schooler in the KIPP program in New York, applying herself and making up for the “missing …show more content…
His ability to influence emotion is indomitable because one’s future is tremendously significant and the main concern of people’s mindsets for a large portion of their life (Gladwell 114). Just as their parents brought their children up to focus on constantly providing for the future to be better is a general goal for many cultures, despite the degree each enforces. Gladwell arises this conception that all cultures have a specific attitude and general beliefs that people will revert back to in times of defense, furthering his claim that the culture of honor and one’s background determines success (Gladwell 174). However, these chapters lack a great amount of common evidence that was not jaded by generalizations and limited information, it acted as a chapter that was grasping straws for a generalization that did nothing for your success and represented the mid-south of America in a rage type of filter. Despite this misconception that he tries to prove correct through one study and a town’s multiple testimonies, Gladwell is capable to refute popular conceptions with an effortless transaction and without hurting the pride or causing another misconception for an area of people. The effectiveness of disagreeing with popular …show more content…
The very event of convincing the amount and level of sources that Gladwell uses for his argument plays into his credibility. Gladwell has highly respected references to relate his argument to, which increases Gladwell’s trustworthiness because if he can get these successful figures to be interviewed, then Gladwell must be successful too (Gladwell 47). Along with key testimonies from substantial figures of success increasing his credibility to his argument, he is establishing and engaging the audience to pay attention to the details of the evidence. Another method Gladwell incorporates in his argument to captivate his audience is providing evidence to allow the reader to view and try the tests, he mentions the world’s geniuses taking, and adding comments of reassurance if the reader did not catch the pattern or answer (Gladwell 77,78). Engaging his audience and the great amount of evidence Gladwell provides persuades the reader to trust and gives his argument time to understand because if he can use and relate the copious amount of information to his opinion, he must have thought around his claims. The diverse and extensive amount of examples and evidence Gladwell provides pushes his thesis on his audience, since if he can pull this pattern out of the various examples of success then it