Identity Movie Poster Analysis

Modern day thriller movies, like the movie Identity, can gross upwards of $100 billion after being released. The success of these movies begins with the very important first impression, which begins with the release of the movie's poster and movie trailer. Identity is a 2003 American thriller film centralized around a group of 10 people, who while traveling on a group trip, mysteriously die one by one from an unknown serial killer. This movie poster is very effective in its stylistic use of graphics, wording, relation to pathos, and all around visual references. These elements were used very efficiently in the making of their movie poster. As with most movie advertisements, advertisers strive to appeal to the emotions of the viewers, also known as using pathological appeal. This appeal is one of the most effective in order to get a broad and large audience to want to watch a movie, especially for older audiences who often the search for a good thriller movie. With that being said, as a general assumption,

From there, the viewers eyes are drawn to follow the red as it fades up and away into the palms of the hand. A viewer begins to realize as you take a step back and look at the poster from first glance that they are looking at a simple hand print. Contrarily, you know there is so much more to it than that. The viewer is taken to the fingers of the hand, which then take their eyes up to the top of the poster where it creepily states "Identity is a secret. Identity is a mystery. Identity is a killer." These types of words in society today will intrigue most audiences causing them to unconsciously look more closely at this type of poster. This strategy ties in what people hear on a daily basis about lies, mysteries, and murders from family, friends and even